The Coldwell Banker Full Service Home Marketing System™

The explosion of available online real estate information, fueled by the immediacy of the Internet mindset, has changed and increased consumer expectations. In order to respond to the elevated and varied needs of an increasingly savvy clientele, Coldwell Banker Residential Brokerage Brokerage has introduced a multi-faceted approach to real estate services with the Full-Service Marketing System™. 

The Coldwell Banker Full-Service Marketing System™ is a broad menu of services designed to sell client homes for the best price possible as quickly as possible. Our Sales Associates receive the most comprehensive training in the industry and are backed by state-of-the-art technology, like HomeBase InTouch®, which enables our agents to reach buyer prospects even while they're still searching online! Your Sales Associate is a real estate professional with the experience and strategic resources to get your home sold. Not only that, but he or she has access to an entire network of professionals with the kind of special skills you need to close as quickly as possible.

The foundation level is the service that is fairly standard for our industry. For sellers, almost every real estate office will enroll the house in the multiple listing service, put up a yard sign (if allowed by the town), and hold an open house for other brokers. A price analysis and property fact sheet is usually prepared, and guidelines are provided for preparing the property so it shows well. Some newspaper advertising is done and the house is usually placed on the Internet. Coldwell Banker Residential Brokerage does a better job of providing these basic services than any other real estate company.

Coldwell Banker Residential Brokerage knows that is not enough for the customer who expects genuine Full Service.

We deliver a higher level of service. This is the service that is unique to Coldwell Banker. This level of service includes Axiom Finanacial, which helps prospective buyers obtain the financing to purchase a house. Coldwell Banker Home Protection Plan and Homeowner’s Insurance.  But that's not all. The Full Service Marketing System™ includes the unique approach to marketing that only your Coldwell Banker Residential Brokerage Brokerage professional can provide a home seller.   Coldwell Banker Residential Brokerage Brokerage supports the Sales Associates in providing the training and framework for unique and effective marketing.

Every real estate company offers service. Only Coldwell Banker offers this full complement of services — Coldwell Banker Full Service Marketing System™. Some of the key components include:

• Professionally trained Realtors educated on local and state statutory issues and requirements
• Realtors qualified in business planning and goal setting with the client
• Access to local and regional MLS services and databases
• Professionals trained in negotiation, contract and transactional requirements
• On staff legal counsel to assist Realtors
• Full-time management and staff to assist in the administration of the entire transaction
• Internet exposure on the country’s leading real estate websites
• Local and regional consumer name recognition
• Extensive marketing programs
• Support departments including relocation, lending, property management and home protection services

Coldwell Banker Residential Brokerage is a full-service brokerage because today's complex real estate transactions
demand it

For more information regarding The Full Service Marketing System, contact one of our Sales Offices by viewing our Office Directory.