Marketing the World's Most Magnificent Estates since 1933.
Through its powerful international connections and a history of selling magnificent homes since 1933, the Coldwell Banker Previews International program has represented an impressive array of the world's most fabulous real estate as well as a client list that encompasses the most illustrious names in business, entertainment, sports, diplomacy and politics.
Previews was created by Henderson Talbot during the Great Depression when million-dollar properties were almost impossible to sell. Talbot pioneered the concept of marketing multiple listings on a national basis, and began "previewing" high-end properties on film. The company, soon known as "Previews", revolutionized the real estate industry by creating an unprecedented program to reach the maximum number of qualified buyers worldwide.
Impeccable Expertise
Today, the network of Coldwell Banker offices sells more million-dollar properties than any other real estate company in the world*.
A key factor in maintaining this dominant market share is the experience and professionalism of Coldwell Banker Previews Property Specialists. They are experts in the luxury home market and can provide full personal service to discerning purchasers and sellers.
Custom Marketing Strategy
Exceptional properties require exceptional marketing. Mastery in this area is a requirement of our certified and experienced Previews Property Specialists.
Your Previews Property Specialist will design a custom marketing strategy for your exceptional home that will include:
- Custom color property brochure designed by a professional graphic designer who specializes in luxury homes.
- Custom "Just Listed" postcards announcing your property to high end buyers
- Professionally photographed virtual tour that is advertised on multiple websites
- Inclusion in the Luxury Homes sections of our local and national websites
- Installation of the high profile Previews yard sign
If you are in the market to purchase or sell an exceptional property, please call us at 1-877-771-3196 or contact us. We would be happy to place you in contact with a Previews Property Specialist.
*Source: Industry Data is provided by E Neighborhoods Co. (Formerly Lysias Co.). While it is believed that the information provided is reliable, Coldwell Banker makes no guarantee as to the accuracy of the data or the methodology used by E. Neighborhoods. Statistical Data is for the Period of 1/1/00 through 12/31/00 and represents closed and recorded sales transactions.
